Monday, November 17, 2014

Blogging Basics

    Blogging is a great way to share your thoughts, ideas, and interests with an authentic, real-world audience!  When a blog becomes popular, there are endless possibilities for the author.  Many employers are now looking at the online presence of its prospective employees.  That means they want to view a person's Twitter, Facebook, Instagram account, and maintaining an effective and professional looking blog is one way to create a positive digital presence.
     The term blogging originated from the words "web" and "log".  So essentially, a blog is a web-log or journal.  But it can be so much more!  A blog is a way to communicate not only with text, but with audio and visuals as well.  It is a place to share your knowledge and expertise!
     Some popular blogging sites are Blogger (which is where this blog is hosted), Word Press, Weebly, and Tumblr.  For the purposes of blogging from the iPad, I would suggest using Blogger or Word Press, as they both have apps for iOS devices.  That means you can blog right from your iPad or iPhone.  If you have typed something in Pages and want to use that on your blog, just copy the text and paste it into a new post!
      Before getting started with your blog, here are a few things to keep in mind:

  1. Read other blogs!  Identify what works, and learn from the experts.
  2. Don't share personal information on a blog.  Protect yourself, your identify, and privacy.
  3. Take care to write professionally.  Proofread and consider your audience!  
  4. Blog frequently.  Stay relevant.  A blog that goes untouched for days or weeks will lose the audience it has built.
  5. Comment on other blogs, but be sure to remain professional.  There is a difference between criticizing and commenting.  Bullying and bashing others is no way to create a positive online presence and it is a poor display of digital citizenship.
  6. Market your blog!  You won't have a big audience to begin with, so you will need to take it upon yourself to build your audience.  Share your blog address with others on Twitter and other social media outlets.  Ask people you know to read your blog and comment on it.
  7. Be sure to enable comments on your blog in order to get valuable feedback from your audience!

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